Estée Lauder
Our team created an engaging app for beauty consultants to help them create a more inclusive environment in the store. Our design won second place in an Estée Lauder hackathon with over 2,000 participants.
Role: UX Researcher and Designer
Duration: 6 weeks
Contribution: I conversed with several people with disabilities and learned about usability trends. I then prioritized their needs and goals to create a vision for an app which would meet both.
Platform: Mobile
Team size: 3
“I wish that more things were designed with me in mind”
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“I find the in-person shopping experience uncomfortable”
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Solution: An in-person shopping experience designed for people with disabilities
Immersive educational apps inspired our initial designs:
We set out to harness the power of gamified apps to change perspectives, increase knowledge, and make the beauty industry a more inclusive environment.
We began to build out the structure of our app, starting with the quiz format, which existed in every app we studied.
Our initial designs were different:
But we created a coherent design system, drawing inspiration from Estee Lauder’s bold solid colors and sophisticated fonts:
Explore our app design and learn about accessibility from the perspective of a beauty store employee.
“This fits well with our current visual and service designs, so we love your design.”
When we met with the technology team at Estée Lauder, they said that they loved our design because Estée Lauder already places a heavy emphasis on making customers feel seen, heard, and cared for during their appointments. This design would be easy to incorporate.
